Indian automaker Mahindra has once again redefined the SUV experience with the latest update to its rugged lifestyle vehicle – the Thar Roxx. In a bold move that sets a new benchmark in in-car entertainment, the Thar Roxx becomes the world’s first SUV to feature a 4-channel immersive audio system powered by Dolby Atmos. This innovation is not just about louder sound; it’s about an entirely new level of acoustic immersion.
Immersive Audio Like Never Before
At the heart of this revolution is Dolby Atmos, a technology that until now was mostly reserved for high-end home theatres and luxury sedans. By integrating this surround sound platform, Mahindra has enabled a spatial audio experience that places the listener at the center of the action. Whether you’re cruising down the highway or navigating a mountain trail, every sound – from the rustle of leaves to the thump of bass – feels real and present.
This 4-channel setup in the Thar Roxx isn’t just marketing fluff. It creates a true 3D soundscape that enhances music, voice, and even navigation cues. The result? A richer, deeper, and more dynamic listening experience that’s tailored to the lifestyle of the modern explorer.
Powered by Harman Kardon – 9 Speakers of Pure Bliss
To complement the Dolby Atmos technology, Mahindra has teamed up with premium audio brand Harman Kardon. The top-tier AX7L trim of the Thar Roxx comes equipped with a 9-speaker sound system, meticulously tuned to deliver crisp highs, punchy lows, and everything in between.
Each speaker is strategically positioned throughout the cabin, ensuring every passenger gets the same powerful sound experience. Whether you’re the driver or sitting in the back, the audio clarity and depth remain uncompromised.
A Step Forward for Adventure and Comfort
Mahindra is clearly aiming to blur the lines between rugged adventure and premium luxury. With this update, the Thar Roxx isn’t just a capable off-roader – it’s also a high-tech sanctuary on wheels. From off-roading enthusiasts to urban dwellers seeking a bold statement vehicle, the updated Thar Roxx now appeals to a wider range of drivers.
This upgrade also signals a growing trend in the Indian automotive market: tech-first innovation in every segment. Mahindra’s decision to bring Dolby Atmos to a lifestyle SUV – and not just a luxury car – is a statement of intent.
Final Thoughts
With the integration of Dolby Atmos and a Harman Kardon 9-speaker system, Mahindra is not just adding features – it’s elevating expectations. The Thar Roxx now offers not just power and performance, but also immersive entertainment. It’s a move that makes the SUV more desirable, not just for thrill-seekers, but also for audiophiles and tech lovers.
Whether you’re off the beaten path or stuck in city traffic, your journey just got a lot more exciting – and it sounds incredible.